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Chanel remains fashion’s most desirable employer in 2026

A strong signal for luxury talent Chanel has retained its position as the most desirable fashion company to work for in 2026, according to *The Business of Fashion*. Hermès ranks second, followed by Dior, confirming the enduring appeal of France’s leading luxury houses among fashion professionals. The ranking is based on responses from 1,173 fashion industry professionals.
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This result highlights more than the strength of these brands as employers. It also reflects the importance of employer reputation in luxury, where heritage, culture, career opportunities and the possibility of contributing to an iconic Maison can strongly influence talent attraction.

Luxury recruitment enters a new phase

At the same time, the fashion and luxury industry continues to evolve. Executive movements are reshaping leadership teams, while recruitment is increasingly looking for profiles combining digital expertise, physical retail experience and AI capabilities.

For luxury employers, the challenge is therefore becoming more nuanced: attracting talent remains essential, but so does identifying professionals capable of navigating a sector where technology and human connection increasingly intersect.

Chanel’s continued position at the top suggests that, even amid profound industry transformation, the strength of an employer brand remains a powerful asset in the competition for talent.

For luxury Houses, the question now is how to turn that attractiveness into long-term engagement, development and retention.

Source : The Business of Fashion

 

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