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Estée Lauder Regains Momentum, Driven by Niche Fragrance

The American beauty giant confirms its financial rebound, driven by the strong performance of its luxury fragrance portfolio and strategic transformation.
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Solid Financial Recovery
The Estée Lauder Companies reported full-year revenue of $15.05 billion, up 5%, marked by a fourth consecutive quarter of growth. This performance was boosted by a 47% increase in operating profit and a return to growth in mainland China.

High Parfumerie as Key Driver
Fragrance emerged as the group's fastest-growing segment (+10%), propelled by prestigious brands such as Le Labo, Tom Ford, and Kilian Paris. Skincare also maintained positive momentum (+4%), led by La Mer.

Strategic Transformation
Under its "Beauty Reimagined" plan led by CEO Stéphane de la Faverie, the group is optimizing operations and expanding distribution through new fragrance boutiques, Amazon, and TikTok Shop, targeting continued growth for 2027.

Source: Luxury Tribune

 

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