This bold venture continues Louis Vuitton’s heritage of beauty excellence, dating back to custom vanity cases in the 1920s.
Collaborating with Pat McGrath: Beauty Meets Vision
To lead this initiative, Louis Vuitton partnered with legendary makeup artist Pat McGrath. Known globally as a creative force in luxury cosmetics, McGrath brings expertise and artistry to elevate this new beauty line.
Honoring Artistic Heritage in Luxury Beauty
With two decades of collaboration with the brand, McGrath’s creative mastery in luxury fashion and makeup perfectly aligns with Louis Vuitton’s standards. Her bold vision and precision create a collection poised to redefine the beauty industry.
Elevating Daily Beauty Through Innovation
Pietro Beccari, CEO of Louis Vuitton, states that La Beauté reflects a commitment to luxury, purpose, and daily elegance. This new beauty vision combines innovation, creativity, and heritage, making it a milestone in luxury cosmetics.
Article source : https://www.lvmh.com/en/news-lvmh/louis-vuitton-reinvents-the-beauty-universe-with-la-beaute-louis-vuitton
