A seasoned insider takes the helm
Burdese joined the LVMH group nearly 10 years ago as President and CEO of Acqua di Parma, before moving to Bvlgari in 2022 as Vice President of Marketing and Communication. She was promoted to Deputy CEO of Bvlgari in July 2024, giving her an intimate understanding of the Maison's strategy, craftsmanship and ambitions across jewellery, watchmaking and accessories.
Continuity at the top
Jean-Christophe Babin will continue to serve as Chairman of the Board of Bvlgari, while remaining CEO of Bvlgari Hotels and Chairman of the Bvlgari Foundation. This carefully orchestrated transition ensures both managerial stability and strategic momentum, allowing the brand to build on years of sustained elevation.
A signal for the wider luxury sector
The appointment reflects a broader trend within leading houses: promoting experienced internal talent to navigate an increasingly complex market. It underscores how leadership continuity and deep brand knowledge have become decisive assets in preserving the identity and prestige of iconic Maisons.
Source: marketscreener
