Shiseido, driven by its mission "BEAUTY INNOVATIONS FOR A BETTER WORLD," aims to become a global leader while honoring its rich heritage. The global fragrance market has seen significant growth recently, with fragrances becoming a pivotal element of Shiseido's European business strategy. The partnership with Max Mara is expected to further bolster Shiseido’s presence in the global fragrance market.
Both Shiseido and Max Mara are dedicated to maintaining the highest standards of quality, innovation, and customer satisfaction. This collaboration is poised to expand their global offerings, combining their expertise to deliver innovative products to consumers around the world.
Masahiko Uotani, Chairman and CEO of Shiseido, expressed his enthusiasm: “Max Mara, with its emblem of Italian luxury and impeccable reputation, is a brand we are proud to partner with. Our shared values and philosophies have laid a strong foundation for this collaboration. I am confident that this partnership will drive significant growth and create valuable synergies in our fragrance business.”
Luigi Maramotti, Chairman of Max Mara Fashion Group, echoed this sentiment: “This collaboration marks a visionary step for Max Mara in the fragrance industry. Shiseido’s rich history of innovation and development aligns perfectly with our values. Our mutual respect and shared corporate culture make this an ideal partnership.”
Alberto Noé, President & CEO of Shiseido EMEA, added, “This agreement is a strategic move to enhance our fragrance portfolio, offering mutual growth opportunities. The union of our two companies’ unique heritages and strengths will pave the way for exceptional beauty innovations for consumers worldwide.”
This partnership is set to leverage the strengths of both iconic brands, promising to bring groundbreaking products to the global market.
Article source : https://corp.shiseido.com/en/news/detail.html?n=00000000003854
