In 2024, Florida attracted an all-time high of 143 million visitors, drawn by a spirit of exploration and the mix of bustling cities and picturesque coastal towns. Over the past 10 years, Hilton has almost doubled its presence in the region, aligning its growth with evolving traveler expectations. Today, Hilton offers the right brand for every occasion including a rising demand for locally inspired, one-of-a-kind stays, driven by its lifestyle portfolio that includes Curio Collection by Hilton, Tapestry Collection by Hilton, Canopy by Hilton, and Tempo by Hilton.
“We’re proud of our multi-brand expansion across Florida from Hampton by Hilton to Conrad Hotels & Resorts in destinations that range from the Panhandle and Central Florida to Miami and the Keys,” — John Koshivos, Vice President and Managing Director, Development, Southeast U.S., Hilton
Strengthening a Diverse Brand Ecosystem Across Florida
Strengthening a Diverse Brand Ecosystem Across Florida
“Florida has always been a key destination for leisure travel, and passing the 500-hotel mark is a significant moment for Hilton in this vibrant market,” said John Koshivos. “Our brand portfolio has grown to serve every type of traveler, and we’re particularly excited by the rising interest in lifestyle experiences. These brands are resonating with modern guests seeking culture-rich, immersive stays that go beyond the ordinary.”
Expanding Lifestyle Offerings from Shoreline to City Center
With its dynamic mix of culture, coastline, and cosmopolitan energy, Florida remains one of the most visited destinations worldwide and Hilton is evolving alongside it. Central to this growth is a renewed focus on lifestyle concepts, including the launch of the first Tempo by Hilton hotels in Florida, several new Canopy by Hilton locations, and the expansion of the Tapestry Collection by Hilton throughout the state.
Tempo by Hilton: a modern, design-forward brand aimed at ambitious travelers who value balance and inspiration is set to open new locations in Pensacola, St. Petersburg, and Fort Myers. Meanwhile, the Canopy by Hilton portfolio will continue to grow in South Florida, with upcoming openings in Miami’s Brickell district and Fort Lauderdale’s Las Olas, joining the existing Canopy property in West Palm Beach. Tapestry Collection by Hilton is also expanding rapidly, with future developments slated for beloved locales like St. Augustine, Fernandina Beach, and Daytona Beach. Each hotel is designed to showcase the uniqueness of its surroundings — from architecture to local stories making them a natural fit for Florida’s vibrant communities.
Recent Additions to the Lifestyle Collection Include:
- THesis Hotel Miami Coral Gables, Curio Collection by Hilton
- The Hiatus Clearwater Beach, Curio Collection by Hilton
- Faro Blanco Resort & Yacht Club Marathon, Curio Collection by Hilton
- Castillo Real St. Augustine Beach, Tapestry Collection by Hilton
These properties embrace their environment through thoughtful design and localized experiences, capturing the spirit of Florida’s coasts and cultural heritage.
Four Decades of Growth Rooted in Florida
Hilton’s ties with Florida stretch back over 40 years. Since the opening of its first hotel in the state in 1982, the group has steadily built a robust network that now spans the entire state, from the Gulf Coast to the Atlantic and all the way down to the Keys. While lifestyle concepts lead the charge, Hilton’s broader portfolio continues to flourish with 17 unique brands operating across Florida.
A Few Recent Openings Showcasing Portfolio Diversity:
- Hampton Inn St. Augustine Downtown Historic District
- Tru by Hilton Panama City Beach
- Spark by Hilton Tampa Brandon
- Conrad Orlando, Hilton’s flagship luxury offering in Central Florida
This sustained development is driven by increasing demand, diverse traveler profiles, and carefully identified growth opportunities. Looking ahead, Hilton’s pipeline includes nearly 140 new properties across 15 different brands. Highlights among these include major luxury projects such as Waldorf Astoria Miami, Signia by Hilton Diplomat Beach Resort, and the Hilton Miami Bayfront; each representing the next evolution in upscale hospitality.
Article source : https://stories.hilton.com/releases/hilton-surpasses-500-hotels-in-florida
