A Distinguished Presence in Mayfair
The London flagship reflects the brand’s commitment to exclusivity and personalized service. A representative selection of watches, including boutique exclusives and limited editions, is available for viewing, with clients receiving expert guidance in a relaxed and luxurious environment.
The historic façade, painted in a striking dark grey, conveys the elegance synonymous with A. Lange & Söhne. The ground floor introduces visitors to the Maison’s six watch families and includes a sophisticated lounge that blends traditional London club aesthetics with contemporary design, illuminated by natural light from a large sky window.
Exploring the Art of Watchmaking
Ascending the first floor, the boutique emphasizes the artistry behind each timepiece. Hand-finished movement components of iconic models, such as the ZEITWERK mechanical digital watch, are displayed, highlighting the intricate craftsmanship. Further levels provide in-depth explorations of complicated movements, enlarged moon disks, and other horological details, allowing visitors to appreciate the technical mastery of Lange watches.
An Exclusive Client Experience
The second floor features a bespoke lounge designed to reflect the Mayfair context, creating an intimate and refined setting for clients. A dedicated watchmaker on the third floor enhances the experience with direct insight into the brand’s artisanal techniques. This London boutique becomes the eighth flagship in A. Lange & Söhne’s global network, joining locations in New York, Dubai, Shanghai, Singapore, Hong Kong, Tokyo, and Frankfurt.
A Milestone in the Brand’s Global Expansion
For CEO Wilhelm Schmid, the boutique represents an important milestone in the brand’s international strategy: “Our new London flagship offers a unique opportunity to engage with collectors and watch enthusiasts from the UK and worldwide. Its club-style lounge pays tribute to the growing community of A. Lange & Söhne collectors, while also honoring our historical ties to London, where Ferdinand Adolph Lange first showcased his watches at the 1851 World Exhibition.
Article source : https://press.alange-soehne.com/a-new-home-on-old-bond-street/
