With a 36.1% increase in international visitors to regional Japan since 2019, as reported by the Japan Tourism Agency, destinations like Oita’s Beppu and Wakayama Prefecture are attracting growing interest. Meanwhile, Nagano’s Matsushiro has become a sought-after destination for Australian travellers, offering both winter sports and peaceful retreats.
In 2024, Accor expanded its presence in Japan by opening over 20 new hotels, strategically positioned near lesser-known treasures. These new properties are perfect bases for discovery. Grand Mercure offers immersive experiences that celebrate local traditions and engage the senses, while Mercure showcases the surrounding treasures, inviting guests to embrace the vibrant charm of each locale.
HanareTabi: Celebrating Regional Exploration
Accor’s #HanareTabi initiative highlights Japan’s undiscovered beauty. A key part of this journey is Musubi-Bito, a program featuring local guides who offer guests a deeper connection to their destination. Rooted in their communities, these guides provide invaluable insights into local culture and traditions, enhancing every travel experience.
Featured #HanareTabi and Musubi-Bito Experiences
Discover Kannawa Onsen with Spring Hunter Kiriko Toyoshima
At Grand Mercure Beppu Bay Resort & Spa, guests can join Ms Kiriko Toyoshima, a “spring hunter”, to explore the steam-filled alleys of Kannawa Onsen and learn about the therapeutic qualities and history of hot springs. Visitors can also experience the traditional mushi-yu (steam baths) and enjoy the unique jigoku-mushi, a dish prepared with the natural hot spring steam.
Walk the Historic Kumano Kodo in Pilgrim Attire
Guests at Grand Mercure Wakayama Minabe Resort & Spa can walk the ancient Kumano Kodo pilgrimage route with a Musubi-Bito guide dressed in traditional attire, gaining insights into the sacred sites and history of this UNESCO World Heritage trail. Once a busy pilgrimage path during the Heian and Kamakura periods, it offers a glimpse into the journey of pilgrims from Kyoto to sacred shrines.
Delight in Shinshu’s Flavours and the Secret Healing Bath
At Mercure Nagano Matsushiro Resort & Spa, guests can savour regional specialties such as Japanese yam, oyaki dumplings, and Shinshu soba noodles. The historic Matsushiro Onsen, known for its healing properties, was once a retreat for Buddhist monks and samurai, and it holds a special place in Japan’s history.
Tranquility and Delicacies in Zao’s Majestic Setting
Mercure Miyagi Zao Resort & Spa offers guests the chance to taste local delicacies such as Sendai gyutan (beef tongue) and zunda mochi, a sweet made from edamame paste. The resort’s onsen, with its stunning mountain views, provides a peaceful retreat. According to legend, a revered monk discovered the healing properties of the area’s bath, attracting pilgrims seeking rejuvenation.
About Accor
Accor is a leading global hospitality group with a presence in over 110 countries, offering a diverse range of experiences across more than 5,700 properties, 10,000 food and beverage venues, wellness centers, and flexible workspaces. With over 45 hotel brands, including luxury, economy, and lifestyle options, Accor is committed to driving positive change through business ethics, responsible tourism, environmental sustainability, community involvement, and diversity.
Article source : https://press.accor.com/middle-east-africa-turkey-asia-pacific/accor-unveils-japans-hidden-gems-with-grand-mercure-and-mercure-hotels/?lang=en
