Showcasing the Latest Collections
The Hangzhou store proudly features the latest Burberry Classics and the Summer 2024 collections, curated by Chief Creative Officer Daniel Lee. Shoppers can explore a variety of menswear, womenswear, shoes, and accessories, including the standout Rocking Horse bag.
Crafted in Stone
In homage to Burberry's British heritage, the store's staircase and façade have been meticulously crafted by local stonemasons, drawing inspiration from classic London architecture. This blend of traditional craftsmanship and modern design creates a unique and inviting shopping experience.
Artistic Interiors
Inside the store, the artistic vision continues with unique wooden sculptural tables created by artist Casey McCafferty and rugs designed by British textile artist Tom Atton Moore. These artistic elements reflect Burberry's commitment to supporting independent artists and enhancing the aesthetic appeal of its retail spaces.
Introducing New-Season Accessories
A highlight of the store’s accessory collection is the Rocking Horse bag, which debuted in the Winter 2023 collection. This bag embodies Burberry's spirit of innovation and creativity, drawing inspiration from its equestrian heritage. The design features new house motifs, including interlocking hardware in the shape of a lowercase 'b' and straps with stitching forming an uppercase 'B'. Classic Burberry motifs, such as the iconic Burberry Check and the Equestrian Knight Design, are integrated into the bag’s design, showcasing a blend of tradition and contemporary style.
Burberry’s new Hangzhou store is a testament to the brand’s enduring legacy and its continuous evolution, offering a luxurious and immersive shopping experience that celebrates both British heritage and modern fashion.
Article source : https://www.burberryplc.com/news/brand/2024/burberry-opens-a-new-store-in-china
