A commitment to French savoir-faire
Following a dialogue with artistic director Matthieu Blazy as part of Spring Summer 2026 Ready-to-Wear, Chanel has formally acquired Charvet. The heritage French brand is known for the impeccable craftsmanship of its shirting, among other pieces, and holds a singular place in the history of French tailoring.
Preserving creative independence
Chanel's acquisition of the brand looks to support the unique creativity and continued existence of an incredibly significant French house, while also fully respecting its creative independence. A balance that reflects the maison's long-standing strategy of protecting rare crafts without diluting their identity.
Craft as a strategic asset
The acquisition illustrates a wider movement in which luxury houses secure the artisanal savoir-faire that underpins their creations. By investing in heritage ateliers, maisons like Chanel protect endangered skills, reinforce the authenticity of their offer and ensure the transmission of excellence to future generations.
Source : russh.com
