Jacquemus, the renowned Parisian fashion house, is embarking on a summer escapade at Lake Como. Setting up shop in the Tessabit boutique located in the stylish town of Cernobbio, Lombardy, the brand will grace the venue until October 16. This exclusive retail experience will showcase Jacquemus' second capsule collection, aptly named 'Summer,' inspired by the allure of the French Riviera.
Nestled in the heart of Lake Como, the boutique on Via Regina 83 provides the perfect backdrop for Simon Porte Jacquemus' brand, exuding a glamorous and holiday-like ambiance. Previously, the label had captivated Milan during Fashion Week in February 2022 with a successful pop-up store in the city center.
The boutique and its facade have undergone a complete refurbishment, embracing the brand's signature colors and incorporating raffia and wooden details. An eye-catching golden metal sun, a prominent motif from the collection, shines from the center of one of the windows. To further enhance the Jacquemus universe, the brand's garden chairs, recently introduced as part of their home line, have been tastefully placed within the space.
The 'Summer' collection caters to both women and men, featuring an array of ready-to-wear garments, swimwear, bags, hats, and jewelry. The color palette revolves around pale yellow and neutral earth tones, exuding a sense of understated elegance.
Partnering with luxury retailer Tessabit, Jacquemus joins in celebrating the latter's 70-year history. Founded in 1953 by the Molteni family, Tessabit boasts fifteen multi-brand outlets located in Lake Como's most prestigious destinations, alongside an impressive online store. This collaboration is not the first time Tessabit has welcomed a prestigious luxury house, as it previously provided space in Cernobbio for Loewe's summer showcase.
With Jacquemus bringing its unmistakable French charm to the enchanting shores of Lake Como, fashion enthusiasts and summer seekers alike can indulge in the perfect fusion of haute couture and the mesmerizing scenery of Lombardy's iconic destination.
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