A collective response to water challenges
The initiative addresses four major challenges facing the region: water scarcity, drought, flooding and pollution. Against a backdrop of increasing climate risks, including €1.89 billion in flood damage across Tuscany in 2023, the Lab seeks to coordinate long-term action and support the regeneration of the basin. Its roadmap focuses on six priority areas for nature-based restoration projects, including Villa Petriolo, the Ombrone-Bisenzio area and the Chiana Valley.
Building a model for long-term resilience
Through measurable objectives and coordinated projects, Kering aims to demonstrate how collective action can strengthen ecosystems while supporting local communities and economic activities. Marie-Claire Daveu, Chief Sustainability and Institutional Affairs Officer at Kering, emphasised that no single organisation can address climate and water risks alone. The Group hopes to make the Arno Basin a model for collaborative water management that can be replicated internationally.
Source : https://www.kering.com/en/news/kering-launches-its-first-water-resilience-lab-in-the-arno-basin-in-tuscany/
