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Miu Miu and Gigi Hadid return for a fourth consecutive leathergoods campaign

The Italian house and its favourite face are back, and this time, the setting is a bourgeois apartment turned creative manifesto.

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A cinematic narrative built around rebellion

Photographed by Steven Meisel, the campaign sees a bold and emancipated character moving into a quintessentially bourgeois apartment and making it her own, transforming a conventional environment into a powerfully creative and vital space. Tom + Lorenzo Hadid's posture oscillates between laissez-faire and playful confrontation, between quiet introspection and arresting presence.

The Arcadie and Wander bags take centre stage

At the heart of the campaign are the Arcadie and Wander bags, crafted in matelassé leather that creates a quilted, dimensional surface. Developed in the mid-2000s, this technique became one of Miu Miu's defining constructions. V Magazine This season's colorways, vivid, almost playful tones popping against muted interiors, bring a fresh lightness to the signature.

A controlled graphic world with a youthful edge

The campaign has been described as a "controlled, graphic world," favoring sharp lines and simple poses. Grazia Magazine One of the most talked-about details is Hadid's new bixie cut, already emerging as a trend, further reinforcing the campaign's modern, emancipated energy.

 

Article source : https://graziamagazine.com/articles/fashion-news-april-2026/

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