Piaget Marks 150th Anniversary with a Masterful High Jewellery Collection

Piaget is celebrating its 150th anniversary by unveiling a spectacular High Jewellery watch collection that captures the essence of its opulent and elegant style. Renowned for its unparalleled use of gold and color, the watchmaking and jewellery Maison introduces nearly 100 striking pieces. These designs emphasize the fluidity of cuff bracelets and necklaces, accentuated by the brilliance of gemstones and the brand’s exceptional craftsmanship.

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Honoring the Piaget Legacy

In 2024, Piaget commemorates its 150 years by revisiting the creative heights of the 1960s and 1970s. Stéphanie Sivrière, Piaget's jewellery and watch artistic director, explains, “When we started designing the 150th-anniversary collection in 2022, the aim was not to replicate heritage pieces exactly but to draw inspiration from them. We sought to revive the boldness, originality, and elegance that define the Maison’s essence at the dawn of modernity.”

Backed by the extraordinary skill of Piaget's High Jewellery workshops in Geneva, these 96 pieces invite a celebration of a sophisticated, extravagant, and vibrant lifestyle. The "Essence of Extraleganza" collection makes gold the centerpiece, with gemstones serving as bold style statements, setting apart those who wear these pieces as free spirits seeking distinction.

With a richness in design, diversity of gemstones, and range of styles rarely seen, this 150th-anniversary collection is unveiled through three emblematic Piaget themes: "Extraleganza," "Piaget Society," and "When Mastery Ignites Artistry."

Emblematic Themes

Extraleganza - This theme, a blend of “extravagance” and “elegance,” reveals Piaget’s creative soul and avant-garde taste, featuring models adorned with exceptional stones in gold and light. The striking Swinging Sautoir in turquoise, malachite, and yellow sapphire, a signature piece since 1969, exemplifies this theme.

Piaget Society - This theme celebrates Piaget's bold and distinctive approach to jewellery, with richly colored pieces using design and contrast among gems to symbolize the vibrant lives of those who wear them.

When Mastery Ignites Artistry - Combining Piaget’s craftsmanship virtuosity with its historical couture theme, this theme brings precious textures to gold, offering it a new fluidity and sophistication.

About Piaget

Piaget epitomizes daring creativity, a hallmark of the Maison since its founding in 1874. From his first workshop in La Cote-aux-Fees, Georges-Edouard Piaget dedicated himself to crafting high-precision movements, laying the foundation for the pioneering brand. In the late 1950s, Piaget introduced the ultra-thin movements that became the cornerstone of the Altiplano collection. As a trailblazer in the watch and jewellery world, Piaget has always championed creativity and artistic expression.

Within its Ateliers de l’Extraordinaire, master artisans continue to harness rare skills preserved and perfected over generations, transforming gold, stones, and precious gems into dazzling works of art. Through its pursuit of masterful craftsmanship, Piaget has created emblems of daring excellence showcased in collections such as Altiplano, Piaget Polo, Limelight Gala, Possession, Piaget Sunlight, Piaget Rose, and Extremely Piaget.

Article source : https://www.richemont.com/news-media/press-releases-news/piaget-celebrates-its-150th-anniversary-with-a-virtuoso-high-jewellery-collection/

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