A Match Made in Fragrance Heaven
For more than two decades, J’Adore has been the quintessential fragrance for women who embody strength, freedom, and independence—qualities that resonate deeply with Rihanna’s own journey. As she steps into this new role, Rihanna reflects on the significance of the fragrance:
“Being the new face of J’Adore is both an honor and a mission. This scent, which I have known and loved for so long, is more than just a perfume. It is a companion and a symbol of feminine strength. I am deeply touched to join this adventure and to bring my own world, my story, and my creativity to this iconic fragrance,” Rihanna shares.
A New Chapter for J’Adore
Véronique Courtois, CEO of Parfums Christian Dior, expresses her excitement about the collaboration: “We are incredibly proud to welcome Rihanna into the Dior family. Her golden dream is set to bring a unique touch to J’Adore, reflecting a fragrance that has always been a beacon of beauty and elegance for women. With her exceptional talent, audacity, and captivating presence, Rihanna embodies the dazzling, timeless femininity that Christian Dior himself would have adored.”
The Legacy Continues
With Rihanna as the new muse, J’Adore embarks on a new chapter that promises to honor its heritage while embracing contemporary glamour. The collaboration marks a thrilling evolution for the fragrance, promising to inspire and captivate women around the world.
Stay tuned for more updates as this exciting new era for J’Adore unfolds!
Article source : https://www.lvmh.com/news-lvmh/rihanna-becomes-new-muse-of-dior-jadore-perfume
