Wellness in 2025 will no longer be just a passing trend but will be rooted in science and authenticity. As consumers increasingly seek truth over hype, the future of health will be shaped by a combination of technology, trust, and transparency. The path to true well-being is clear: it’s about making informed choices, establishing sustainable habits, and embracing a holistic approach to personal health.
Emlyn Brown Global SVP of Wellbeing, Strategy, Design, and Development, Accor
Moving Beyond the Hype: The End of Biohacking
In 2025, people will increasingly turn away from trendy biohacking techniques, quick fixes, and misleading health claims that flood social media—commonly referred to as "health washing." Frustrated by unreliable sources of information, consumers are opting for wellness solutions grounded in science rather than influencer-led trends.
At Accor, we focus on proven, scientifically supported practices, like the sleep research conducted by Sofitel Hotels & Resorts, published in the Journal of Sleep Disorders & Therapy. We believe that true wellness comes not from short-lived trends but from ongoing dedication to evidence and integrity. - Emlyn Brown, Global SVP of Wellbeing, Strategy, Design, and Development, Accor
Transformative Sports & Nature Retreats: The Rise of Active Wellness Travel
Wellness tourism is evolving. Instead of passive relaxation, there’s a growing demand for dynamic, athletic experiences that promote deep personal transformation. Active engagement in these experiences fosters a strong sense of community and motivation.
Accor leads the way in this shift, offering transformative outdoor experiences at destinations such as Fairmont Windsor Park, Fairmont Chateau Whistler, and Fairmont Chateau Lake Louise. These hotels provide guests access to world-class training facilities in breathtaking natural settings. A partnership with Cinq Mondes also offers The Spartan Massage and Recovery Sequence at The Purist Retreat & Spa, Cures Marines Hôtel & Spa Trouville - MGallery Collection.
Functional Wellness Drinks: The New Frontier in Beverages
As alcohol consumption drops, particularly among Gen Z, functional wellness drinks are becoming the new social beverage of choice. These drinks, enriched with adaptogens, enhance focus, cognition, and balanced energy without the effects of alcohol. This growing trend is poised to become a central offering in the hospitality industry.
An example of this shift is Raffles London at The OWO, where its Pillar Kitchen serves nutritionally rich juices and smoothies crafted by wellness experts to optimize guest well-being. Novotel also embraces this trend, offering signature teas across its hotels to promote relaxation and wellness.
Brain Health: Enhancing Cognitive Performance for Longevity
As life expectancy continues to rise, brain health has become a priority in the wellness world. Consumers are eager to boost cognitive function and mental clarity. In response, the wellness industry is embracing four key trends: brain supplements, nootropic beverages, high-tech brain gadgets, and personalized brainwave programs designed to enhance mental performance.
Accor is introducing innovative solutions to support brain health, such as Rebalance Impulse Tech, and is integrating these technologies into its wellness offerings. As we age, the desire to maintain a sharp mind is as important as caring for our bodies. - Emlyn Brown, Global SVP of Wellbeing, Strategy, Design, and Development, Accor
Returning to the Essentials: Wellness in Its Purest Form
In 2025, simplicity will be the guiding principle in wellness, with a focus on the fundamental pillars of health: movement, nutrition, and mindfulness. Consumers are stepping away from complicated wellness routines in favor of more accessible and sustainable practices.
MGallery embraces mindfulness in its everyday guest experiences, as well as offering regenerative retreats that go beyond traditional wellness approaches. For example, Santa Teresa Hotel RJ – MGallery Collection hosted a transformative three-day mindfulness retreat in 2024, focusing on self-care basics—an experience that will be expanded in 2025.
Similarly, Our Habitas, a new addition to the Ennismore collective, encourages a digital detox to help guests reconnect with nature, promoting genuine social connections. Swissôtel Uludağ Bursain in Türkiye also invites guests to experience the benefits of nature, with everything from summer hikes to world-class skiing available year-round.
Shifting Focus from Appearance to Functional Fitness
The trend of prioritizing muscular aesthetics is fading, with fitness enthusiasts now focusing more on balance, flexibility, and functional strength. This change is reflected in the 176% rise in low-impact workout bookings on ClassPass since 2022. Pilates, once predominantly a women's workout, is now growing in popularity among men.
Several Fairmont hotels across North America, in partnership with Three Sages, offer in-room wellness programs that guide guests through restorative yoga and meditation practices, making these calming experiences available on demand.
Personalized Wellness: The Growth of Tailored Health Solutions
Personalization is becoming a key factor in wellness, with 82% of consumers seeking customized experiences. The integration of AI and wearable technologies has made it possible to offer hyper-personalized wellness plans, real-time workout adjustments, and individualized nutritional advice. This shift presents exciting opportunities for the hospitality industry.
At The Purist Retreat & Spa, Cures Marines Hôtel & Spa Trouville - MGallery Collection, guests enjoy a traditional thalassotherapy experience enhanced by advanced diagnostics to create personalized wellness plans. At Pullman Hotels & Resorts, the brand is also embracing personalization with the new "Transforming Room" at Pullman Singapore Orchard, allowing guests to tailor their room to become a functional wellness space.
Master Nutritionists: The New Icons of Wellness
As nutrition becomes more central to wellness, expert nutritionists are replacing celebrity chefs as the leading figures in the culinary world. With the personalized nutrition market expected to reach $23.3 billion by 2027, people are seeking tailored dietary solutions to improve both physical and mental health.
Accor embodies this trend with its Pillar Kitchen at Raffles London at The OWO. This health-focused café, part of the Pillar Wellbeing concept, highlights plant-based food and nutrition. The menu, curated by Michelin-starred chef Jason Atherton, also offers one-on-one nutrition coaching to help guests craft personalized dietary strategies. Similarly, Cures Marines Hôtel & Spa Trouville – MGallery Collection collaborates with chef Emilie Félix, a specialist in energetic cuisine, to create balanced, revitalizing menus tailored to individual wellness needs.
As wellness becomes an essential part of everyday life, these trends are opening up new possibilities in the hospitality industry. By creating environments and offerings that nurture the body, mind, and spirit, Accor continues to lead the way in providing transformative, holistic experiences that align with the evolving expectations of today’s guests.
Article source : https://group.accor.com/en/Actualites/2024/12/wellness-trends-2025
