A Strategic Partnership in a Booming Luxury Market
The personal luxury market in the GCC is experiencing a period of unprecedented expansion, with a forecast average annual growth of 6%, expected to reach approximately USD 15 billion by 2027. This growth is fueled by robust local consumption, steady tourist flows, and a rapidly increasing population of affluent expatriates.
In this favorable macroeconomic climate, Chalhoub Group, leveraging seven decades of expertise, continues to act as the essential facilitator for international brands navigating the region’s sophisticated retail ecosystem and culturally discerning consumers.
Supporting European Heritage through Strategic Collaboration
The Group’s active dialogue with Altagamma (representing Italy’s high-end creative industry) and Walpole (the official body for British luxury) has culminated in a reinforced collaboration. This partnership aims to strengthen the international positioning of European excellence within the Middle East.
On the occasion of the Altagamma Club held in Dubai, Matteo Lunelli and Stefania Lazzaroni, Chairman and CEO of Altagamma, officially appointed Chalhoub Group as the Ambassador in the Middle East and Coordinator of the Altagamma Club Dubai. This appointment recognizes the Group’s ability to connect culture, retail, and sophisticated shoppers.
Immersive Expertise and Market Integration
The collaboration is based on a practical and immersive approach, allowing brands to understand the GCC market through:
- Market Analysis & Workshops: Providing deep insights into local dynamics and emerging trends.
- Strategic Advocacy: Supporting brands in building sustainable and culturally relevant strategies.
- On-the-Ground Engagement: Coordinating high-level networking and discovery sessions, including visits to major regional malls and meetings with local media.
Investing in Meaningful Connections and Heritage
Patrick Chalhoub, Executive Chairman at Chalhoub Group, highlighted the importance of these cultural ties: "Luxury is about culture, heritage, and meaningful connections. Supporting and partnering with organisations like Walpole and Altagamma in the GCC market is a privilege, and we look forward to strengthening our connections and creating value for both brands and consumers alike."
Charlotte Keesing, Director at Walpole, noted that the GCC is one of the most compelling growth markets for British luxury, with exports rising to 14% in recent years, particularly for brands that invest in storytelling and localisation.
Vision 2033: Bridging Horizons
This initiative reinforces Chalhoub Group’s commitment to interpreting the transformations of global luxury. In line with the Vision 2033 "Bridging Horizons", the Group confirms its growth strategy through strategic partnerships, omnichannel development, and the nurturing of high-potential brands, always putting deep market and consumer knowledge at the center.
Article source : https://www.chalhoubgroup.com/en/media/335/chalhoub-group-a-bridge-for-made-in-italy-and-british-luxury-in-the-middle-east
