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Dior unveils the house of Dior Beverly Hills: a new flagship celebrating couture and California's golden age

Dior is delighted to announce the grand opening of the House of Dior Beverly Hills, its spectacular new flagship address situated on the legendary Rodeo Drive. Reflecting the unique and long-standing ties the Maison has fostered with California, this four-story space stands as a profound celebration of Dior's esteemed heritage and its very special, enduring connection with the world of Hollywood. 
This new cultural and commercial landmark is poised to become an essential destination for luxury on the West Coast, merging the artistry of Parisian couture with the Californian spirit. 

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© The Impression

A Harmonious dialogue: nature, architecture, and creativity 

The boutique, meticulously designed by renowned architect Peter Marino, draws direct inspiration from nature and the floral world so dear to founder Christian Dior. Spanning four floors, the interior expresses a singular harmony that fuses Parisian heritage with contemporary creativity. 
The space showcases the complete range of the Maison's creations, including ready-to-wear, leather goods, jewelry, and fragrance collections. The experience is further elevated by a curated selection of contemporary artworks chosen jointly by Peter Marino and Dior, enriching the dialogue between architecture, nature, and couture.

The culinary debut: Monsieur Dior restaurant 

The House of Dior Beverly Hills extends its unparalleled luxury experience beyond retail with the highly anticipated debut of Monsieur Dior on the third floor. This marks the Maison’s first-ever restaurant outside of Paris, underscoring the flagship’s unique status. 
Three-Michelin-star Chef Dominique Crenn has crafted an exclusive menu, infused with the timeless elegance of Dior looks and archival pieces, paying tribute to the eternal glamour the Maison has continually forged with Hollywood and Los Angeles culture. 

The ultimate luxury experience: intimacy reimagined 

Exclusivity is paramount on the top floor, where private VIP lounges echo the legendary intimacy and refined atmosphere of 30 Montaigne
These secluded sanctuaries include a magnificent, secluded verdant terrace that offers sweeping, panoramic views of Beverly Hills, providing the ultimate discreet environment for Dior's most discerning clientele. 

Article source : https://www.lvmh.com/en/news-lvmh/dior-opens-house-of-dior-beverly-hills-flagship-in-los-angeles

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