In a dazzling tribute to the festive spirit of the holidays, Dior has transformed the iconic Saks Fifth Avenue department store in New York with an extraordinary pop-up installation, the Carousel of Dreams. Adorning the entire façade, this 35-meter-high wheel of fortune, inspired by Monsieur Dior's lucky charms, graces New York's Fifth Avenue until January 5, 2024, creating a breathtaking mise-en-scene that reflects the enduring connection between Maison Dior and the renowned retailer over seven decades.
The installation, featuring symbols such as the star, the clover, and the Zodiac signs, pays homage to the Dior Cruise 2024 line's motif designed by Pietro Ruffo. To mark its debut, a grand ceremony unfolded, featuring a captivating performance by 60 dancers from the Martha Graham Dance Company and a nightly light show that enchants spectators with a three-part sequence celebrating creation, nature, and winter.
Inside the Saks Fifth Avenue store, the enchanting experience continues on the ground floor with a real carousel standing almost five meters high. Crowned by Dior's lucky star, this carousel showcases miniature scenes encapsulating pivotal moments in the enduring love story between Dior and the United States. Evoking the unparalleled craftsmanship of the Petites Mains and Ateliers, delicate white canvases featuring silhouettes sketched by Christian Dior come alive in a choreographed display, immortalizing iconic looks that have shaped the history of fashion and haute couture. The enchantment unfolds throughout the day, capturing the imagination of visitors and creating a magical holiday ambiance.
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