A visual journey into summer's purity and possibility
Shot by Oliver Hadlee Pearch, the campaign’s imagery is both tranquil and powerful. Each figure stands on a brightly colored gozzo, a traditional Italian wooden boat, ready to embark on an imagined adventure. The scenery blends sky and sea in hues of blue, reducing nature to its most essential elements and evoking the quiet romance of summer.
Blending city and sea in Prada's summer style
Clothing in the Prada Days of Summer collection reflects this duality, merging city sophistication with coastal ease. The silhouettes balance formal and casual, embodying the feeling of escape. It’s a summer collection that celebrates movement, freedom, and a departure from everyday constraints.
Creative direction by Miuccia Prada and Raf Simons
Led by Miuccia Prada and Raf Simons, the campaign highlights a cast of rising and established faces, Julia Nobis, Noor Khan, Liu Qingzheng, and others, each capturing a different facet of summer. Through still images, the campaign reflects the spirit of luxury fashion: expressive, elegant, and endlessly imaginative.
Article source : https://www.pradagroup.com/en/news-media/press-releases-documents/2025/25-04-10-prada-group-versace.html
