These new beverage initiatives aim to connect Fairmont's diverse properties worldwide through programming that encourages guests to savor every moment. By activating their iconic bars and lounges, Fairmont is reinforcing its hotels as vibrant social hubs within their cities. The program allows each hotel to tailor offerings to their unique character while collectively showcasing the world-class experiences available at Fairmont hotels and resorts.
The 'It's Five O'Clock Somewhere' happy hour offers guests a complimentary welcome drink starting at 5 pm at participating Fairmont bars globally, marking the transition from day to evening. Participating hotels at launch include The Savoy, Fairmont Century Plaza, Cape Grace, Carton House, Fairmont Singapore, and Fairmont La Hacienda Costa Del Sol. The program includes low ABV and non-alcoholic options and will feature different beverage partners seasonally, starting with Fentimans, London Essence, and Lyre’s on May 1, 2025.
Philip Mahoney, Senior Vice President, Food & Beverage, Fairmont, stated that the new Global Bar Program builds on the success of their existing bars and provides inspiration and support for Fairmont mixologists worldwide to consistently deliver exceptional bar experiences. He added that these initiatives reflect their commitment to creating unforgettable moments for guests and locals, solidifying their position at the heart of the local social scene.
The second activation celebrates the Paloma cocktail on World Paloma Day, May 22, in partnership with PATRÓN Tequila. Six Fairmont properties across different continents and time zones will host 24 hours of Paloma parties. The celebration will begin with a Paloma Pool Party at Fairmont The Palm, followed by a Mexico-inspired party at Fairmont Golden Prague, a night brunch at Fairmont Singapore's Anti:Dote bar, a music-led evening at The Savoy's Beaufort Bar co-hosted by Hanky Panky from Mexico City, a rooftop cocktail party at Fairmont Century Plaza in Los Angeles, and a Paloma Beach Party at Fairmont Mayakoba in Mexico.
Lauren Mote, PATRÓN Tequila’s Global Director of On-Trade Excellence, noted the growing global appreciation for tequila in cocktail culture and expressed pride in partnering with Fairmont for this celebration of the Paloma. Throughout May, all Fairmont hotels will offer Paloma menus featuring classic and regional variations of the cocktail.
Article source : https://press.accor.com/fairmont-hotels-amp-resorts-launches-two-new-global-bar-initiatives-creating-more-unforgettable-moments-for-guests/?lang=eng
