The collaboration, the first of its kind for BOSS Menswear, brings together Beckham's iconic style and BOSS's timeless elegance to cater to a diverse global audience. With an emphasis on quality, excellence, and superior design, the partnership aims to redefine menswear fashion, offering both formal and casual attire that epitomizes sophistication and refinement.
Under this multi-year agreement, David Beckham will lend his creative vision to curated capsule and seasonal collections, infusing his distinctive flair into every aspect of the design process. The first collection is set to debut in Spring/Summer 2025, with Beckham's influential presence already gracing the brand's Fall/Winter 2024 campaign.
Daniel Grieder, CEO of HUGO BOSS, expressed his excitement about the collaboration, highlighting David Beckham's status as a global icon and his genuine passion for fashion. "We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership," said Grieder.
David Beckham, equally enthusiastic about the collaboration, shared his perspective on the partnership, emphasizing his desire to invest more time in design and fashion while collaborating with a brand of global stature. "I've really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence," said Beckham. "I look forward to sharing what we’ve been working on so far, including the Fall/Winter 2024 campaign as the first step in our long-term partnership."
The collaboration marks an exciting chapter for both HUGO BOSS and David Beckham, promising to deliver unparalleled style and sophistication to fashion enthusiasts worldwide.
Article source : https://group.hugoboss.com/en/newsroom/news/news-detail/hugo-boss-signs-strategic-partnership-with-david-beckham-in-a-multi-year-design-collaboration
