Fukuoka-Hakata, Kyushu's largest city, serves as a crucial gateway, rich with history and cultural exchange. The new boutique aims to deliver the excitement of connecting with the essence of time through exceptional engineering and a refined customer experience for residents and international visitors alike.
A refined design reflecting modern horology
The boutique's interior design is a testament to sophisticated modernity. It features a contemporary style centred on a sharp black and white palette, elegantly accented with warm beige and a striking bluish-green. This sophisticated environment provides a perfect backdrop for guests to appreciate the extensive range of IWC’s watch collections.
The bright entrance on the first floor leads into a modern space where guests can explore timepieces that symbolise the brand's legacy. Comfort is paramount, with a dedicated lounge and bar area furnished with comfortable sofas, inviting visitors to engage in conversation while experiencing the world of IWC.
Showcasing timeless classics and innovative icons
The new flagship is designed to be more than a retail space; it is a hub for connection and education. The second floor features an additional lounge and table space specifically dedicated to hosting workshops and special events, fostering a deeper relationship with the brand’s clientele.
The display showcases a wide spectrum of the brand’s celebrated collections, including:
- Beloved Classics: The enduring Ingenieur, the pioneering Pilot’s Watches, the elegant Portugieser, and the timeless Portofino.
- Innovative Latest Models: Guests can explore the cutting-edge innovations that define IWC's future.
In celebration of the grand opening, IWC is showcasing exceptional timepieces, including the impressive Big Pilot's Watch Perpetual Calendar Top Gun 'Woodland’ (Ref. IW503101) with its distinctive dark green ceramic case, and the ground-breaking Portugieser Eternal Calendar (Ref. IW505701), equipped with a Double Moon™ phase that maintains mathematical precision for 45 million years.
Article source : https://www.richemont.com/news-media/press-releases-news/iwc-schaffhausen-opens-a-new-boutique-in-fukuoka-hakata/
