Over the past ten years, the program has supported emerging female directors, spotlighted inspiring voices, and fostered dialogue through its Awards, Talks, and Podcasts. Kering continues to champion the representation of women in film, taking meaningful action to amplify their presence in the industry.
A landmark study on gender equality in cinema since 2015
To mark the anniversary, Kering commissioned an in-depth study by Dr. Stacy L. Smith, Professor at USC and founder of the Annenberg Inclusion Initiative (AII). This research analyzes how the representation of women in cinema has evolved since 2015, combining data-driven insights with testimonials gathered through Women In Motion over the past decade. The findings offer a clear view of progress—and persistent challenges—facing women in the film industry.
On-screen representation improves, but stereotypes remain
Between 2015 and 2024, the percentage of female lead characters in the top 100 U.S. box office films rose from 32% to 54%. While this marks real progress, the data also shows that gender stereotypes remain common. On average, only 32% of speaking characters across films between 2015 and 2023 were women. Of these, 25% were dressed provocatively, and another 25% appeared partially nude.
These findings reflect concerns echoed in Women In Motion Talks, where nearly 35% of speakers cited the slow pace of change and the continued objectification of women in film. Despite more women in lead roles, their portrayal still often reinforces outdated norms.
Behind the camera: female directors still face major barriers
The number of female directors in top-grossing films increased from 7.5% in 2015 to 13.6% in 2024. While this doubling signals progress, women remain significantly underrepresented in directing roles. A major barrier continues to be access to financing.
Kering’s Emerging Talent Award helps address this gap. Since the program’s launch, the award has supported 11 women, leading to the production of 23 films—many of which have received international recognition. Carla Simón won the Golden Bear at the 2022 Berlinale for Alcarràs, and Maura Delpero received the Grand Jury Prize at Venice in 2024 for Vermiglio ou la mariée des montagnes.
In 2025, Kering will honor Brazilian director Marianna Brennand with the Emerging Talent Award for her powerful film Manas.
Women In Motion: driving lasting change for women in the arts
Through Women In Motion, Kering reaffirms its long-term commitment to gender equality in cinema and the broader cultural sector. The program continues to amplify women’s voices, empower emerging talent, and inspire systemic change in the creative industries.
The recipient of the 2025 Women In Motion Award and the Talks program for the 78th Cannes Film Festival will be announced in the coming weeks.
Article source : https://www.kering.com/en/news/kering-celebrates-10-years-of-women-in-motion-and-unveils-a-study-on-gender-equality-in-cinema-since-2015/
