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Kering: Why Biodiversity Defines Future Luxury

Nature provides essential raw materials for every luxury masterpiece. Kering acknowledges this vital connection through its latest initiative, "Night at the Museum." This event, hosted at the Grande Galerie de l’Évolution in Paris, marks a decisive step in the Group’s biodiversity strategy. 

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© Kering

Science as a catalyst for change 

Marie-Claire Daveu, Chief Sustainability Officer, reminds us that luxury has a particular duty toward the environment. Since one million species face extinction today, Kering treats conservation as a corporate imperative. The Group utilizes rigorous scientific data from the National Museum of Natural Histories to guide its regenerative practices. This partnership ensures that every environmental action relies on proven expertise rather than vague promises. 


A fusion of art and ecology 

The evening also explored the emotional link between humans and the living world. Musician Tony Njoku performed immersive works like "In Bloom" to highlight the fragility of our ecosystems. This artistic collaboration proves that heritage and ecological responsibility are now inseparable. Kering moves beyond traditional sustainability by actively restoring the natural landscapes that make high-end fashion possible.

 

Article source : https://www.kering.com/en/news/kering-celebrates-biodiversity-at-the-first-edition-of-its-night-at-the-museum/

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