This newly established position aims to strengthen Kering’s corporate brand image and enhance its global visibility and influence. Laurent Claquin will oversee the definition and coordination of Kering’s internal and external communications across all regions, ensuring a cohesive strategy and unified editorial calendar. His role will be pivotal in maintaining consistent messaging across all platforms to elevate Kering’s brand presence.
Claquin will also assist Kering’s Houses by boosting their communication strategies and organizing high-profile events to support their initiatives. His deep-rooted experience within the company will be instrumental in driving these efforts.
Laurent Claquin: A Distinguished Career
Laurent Claquin has held several prominent roles since joining Kering in 2005, including Senior VP of Communications and Head of Corporate Social Responsibility. He has been the President of Kering Americas since 2012 and served as CEO of Tomas Maier from 2017 to 2018. Before Kering, Claquin worked as a consultant at PricewaterhouseCoopers and held significant positions at the Jeu de Paume, Centre Pompidou, and as Chief of Staff for the French Minister of Culture and Communication. He is a graduate of ESC Rennes School of Business, Exeter University, and Université Paris VIII.
About Kering
Kering is a leading global luxury group managing the development of renowned Houses in fashion, leather goods, and jewelry, such as Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, and Ginori 1735. The group also oversees Kering Eyewear and Kering Beauté. By placing creativity at its core, Kering enables its Houses to explore new boundaries in creative expression while fostering sustainable and responsible luxury. The company’s ethos is captured in its motto: “Empowering Imagination.” In 2023, Kering employed 49,000 people and achieved revenue of €19.6 billion.
Article source : https://www.kering.com/en/news/laurent-claquin-appointed-group-chief-brand-officer-of-kering/
