Loro Piana Launches Into The Wild Collection for Outdoor Enthusiasts

Loro Piana has introduced its latest collection, Into The Wild, designed for those who love hiking and the great outdoors. This new line embodies the brand’s commitment to nature, combining cutting-edge innovation with timeless elegance.

news-main.1718276438.jpg

The collection features a variety of outdoor-ready garments and accessories, including bomber jackets, hooded parkas, anoraks, leggings, shorts, and backpacks.

Loro Piana showcases its expertise by integrating technical fabrics with luxurious silks and cashmeres, all designed to withstand the elements. Natural fibers like wool are enhanced with three-layer technical membranes, providing protection from wind, cold, and rain. The high-performance garments also feature Loro Piana's innovative Graphene membrane, which offers excellent thermal conductivity and ensures even heat distribution for ultimate comfort. Knitwear made from Curly Cashfur and Coarsehair® is treated with the Rain System, combining durability with a soft touch.

                                       

The collection's focus on technical excellence has led to a collaboration with outdoor wear specialist ROA. This partnership has produced a line of gender-neutral low approach shoes, blending functionality and comfort with Loro Piana’s exclusive materials and sophisticated details.

To mark the launch of Into The Wild, Loro Piana is setting up a series of pop-up and pop-in stores in select locations around the globe.

Article source : https://www.lvmh.com/news-documents/news/loro-piana-unveils-the-into-the-wild-collection-celebrating-the-great-outdoors/

On the same subject