In an exciting development, LVMH has announced its prestigious partnership with the upcoming Paris 2024 Olympic and Paralympic Games. As a Premium Partner, the renowned luxury conglomerate will bring its expertise in creative excellence and craftsmanship to the global event, aligning with the Games' theme, 'The Art of Crafting Dreams.' This collaboration promises to infuse the celebration of high-level sports with the spirit of French art de vivre, making the 2024 Olympics and Paralympics an unforgettable experience.
LVMH is an emblem of France's creativity and global appeal, driven by a commitment to innovation and a relentless pursuit of excellence in all its diverse domains, including fashion, leather goods, perfumes, cosmetics, retail, wines, and spirits. The collaboration between Paris 2024 and creative teams from LVMH and its Maisons has been marked by a shared desire to break barriers and create a truly unique experience that defies conventions. As the world leader in luxury, LVMH will play a significant role by contributing its creativity and craftsmanship to various celebratory moments throughout the Games.
Artisans from the LVMH Group will take on pivotal roles in the Games' organization. One such prominent task is the design of the Olympic and Paralympic medals, which will be expertly crafted by the esteemed jeweler Chaumet. As symbols of victory and the spirit of surpassing oneself, these medals hold immense significance in the Olympic tradition. With centuries of heritage, Chaumet's savoir-faire will ensure that these exceptional pieces stand as a testament to athletes' years of dedication and commitment to achieving greatness.
Additionally, Moët Hennessy wines and spirits Maisons will contribute their exceptional products to the Games' hospitality programs, offering guests a superlative quality experience. Sephora, on the other hand, will be an essential partner for the Olympic Torch Relay, engaging the public throughout the relay route and at various Group locations and stops.
Leading up to the opening ceremony, LVMH and its Maisons, including prominent names like Louis Vuitton, Dior, and Berluti, will showcase their commitments and engagement with Paris 2024. LVMH aims to embody the role of the 'Artisan of All Victories,' providing direct support to extraordinary athletes who represent the spirit of triumph. One such athlete is the accomplished swimmer Léon Marchand, whose exceptional achievements make him a prime candidate for LVMH's support during the Games.
Beyond the realm of sports, LVMH's partnership with Paris 2024 extends to society, with a particular focus on promoting positive impact through sports. Collaborating with the French charity Secours populaire français, LVMH will fund a program that facilitates access to sports for 1,000 children and young people aged 4 to 25, who live in vulnerable situations. This initiative underscores the company's commitment to inspiring dreams and fostering inclusivity.
Bernard Arnault, Chairman and Chief Executive Officer of LVMH, expressed his enthusiasm for the unprecedented partnership, believing it will enhance France's global appeal. The values of passion, excellence, and inclusion embodied by high-level sports resonate deeply with LVMH's teams, making the collaboration a natural fit. Through the partnership, LVMH aims to unite creative excellence and athletic performance, contributing its savoir-faire and bold innovation to elevate the celebration to extraordinary heights.
Tony Estanguet, President of the Paris 2024 Olympic Committee, expressed his gratitude for LVMH's unwavering support throughout the Paris 2024 journey. He believes that LVMH's exceptional know-how and extensive experience will play a crucial role in making the Games an exceptional and unforgettable experience, further shining a spotlight on France's remarkable talents.
LVMH's partnership with Paris 2024 builds upon its longstanding commitment to supporting high-level sports and prestigious international competitions. As the Games draw near, the world eagerly anticipates the creative brilliance and craftsmanship that LVMH and its Maisons will bring to this extraordinary celebration of human achievement.
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