A Unique Experience for Discerning Customers
Designed to offer a unique and engaging customer experience, the 49-square-meter boutique showcases the Maison's history alongside its technical innovations. The space blends Italian design with the performance of Panerai's professional watches. It features clean architectural lines, a striking sense of verticality, and impressive ceiling height, which creates an open visual dialogue with the street. Light is a defining element, echoing Panerai's historic association with luminescence, precision, and performance.
The boutique's interior design balances functional engineering and refined material choices. Grey stone flooring defines the main retail path, while darker marble introduces depth in the bar zone. Elements in natural wood bring warmth and texture, engaging in a subtle dialogue with the local architectural context. At the entrance, a dedicated
Watch Bar embodies Panerai's contemporary interpretation of Italian hospitality, offering clients a relaxed and personal welcome. This informal space supports a more intuitive and experiential retail journey.
A Partnership Rooted in German Market Strength
The decision to open the boutique in Stuttgart, a city that represents economic strength, precision, and style, is a clear commitment to a location where the Wempe family business has been at home since 1972. Kim-Eva Wempe, owner and managing partner of Gerhard D. Wempe GmbH & Co. KG, states that together with Panerai, they have created a place where time can be experienced, offering a perfect stage for Italian design, maritime tradition, and Swiss watchmaking. The Stuttgart boutique is a complete brand immersion that continues Panerai's mission to bring clients closer to its core value
Article source : https://www.richemont.com/news-media/press-releases-news/panerai-opens-the-doors-to-its-first-ever-boutique-in-stuttgart/
