With a design narrative rooted in contrast and expression, the boutique is both refined and experimental. Spanning over 700 square meters on the corner of New Bond and Bruton Streets, the space brings together all of the brand’s offerings: ready-to-wear collections, handbags, shoes, leather accessories, eyewear, and more. Accessories take center stage on the ground floor, while fashion takes its place above on the first floor.
A Retail Design That Reflects Miu Miu’s Dual Spirit
At once sleek and softly subversive, the boutique’s lower level pairs industrial finishes with Miu Miu’s signature soft blue tones. Metal flooring and a luminous ceiling create a modern backdrop, softened by the warmth of exposed wood beams and shelving. For the first time, bold touches of bright yellow and green energize the environment, seen in two large accessory display units. A modular pale blue sofa anchors the shoe area, providing a relaxed yet elevated space for browsing.
Upstairs, visitors are welcomed into a more intimate, lounge-like setting. Wooden parquet-style ceilings and floors lend a sense of home, while rails lining the walls lead guests through a series of carefully arranged living-room-inspired spaces, with curated seating and textured rugs. The ambiance invites lingering, exploration, and meaningful engagement perfect for both clientele and in-store teams looking to cultivate meaningful connections.
An Exclusive Launch and a Celebration of Creativity
To celebrate the reopening, the boutique will debut the latest Miu Miu Upcycled collection a global exclusive. The capsule is a collaboration with celebrated costume, production, and set designer Catherine Martin, marking an intersection between fashion and storytelling.
Article source : https://www.miumiu.com/fr/fr/miumiu-club/special-projects/miu-miu-club-london-2025.html
