In a remarkable fusion of past and present, Prada took the fashion world by storm with its Spring/Summer 2024 collection, drawing inspiration from a 1913 handbag design originally crafted by Mario Prada, the co-founder of the iconic fashion house.
Mario Prada, an avid traveler with an insatiable thirst for culture and knowledge, established Fratelli Prada in 1913. His voyages around the globe were dedicated to sourcing precious materials and collaborating with skilled artisans, all in the pursuit of enriching everyday life. Upon returning to Milan, he masterfully combined these exquisite finds into composite pieces – from luxurious leather vanity cases and home accessories to watches, calendars, and elegant handbags, which he aptly named "oggetti di lusso," or objects of luxury. These creations bore the unmistakable Prada signature, featuring treasures like English silver, Austrian handbags, Bohemian crystal, silks, and leathers from Asia, often adorned with jeweled or carved clasps and unique details. It was these pieces that solidified Prada's early reputation for exceptional quality, eventually leading to the brand's appointment as the Official Supplier to the Italian Royal Household in 1919, an honor marked by the incorporation of the House of Savoy's coat of arms and knotted rope design into its logo.
Fast forward to September 2023, and Prada revisits its illustrious history by resurrecting and reimagining a handbag originally designed by Mario Prada circa 1913. This evening bag, featuring a frame clasp with a hand-carved depiction of a mythological figure, exemplifies the contemporary fascination with historical Eastern artistic aesthetics that left an indelible mark on the decorative and fine arts of the late 19th and early 20th centuries. While the original design was crafted in silk moiré, the modern interpretation boasts luxurious nappa leather and re-nylon. Additionally, a series of bags take cues from this historic design, incorporating the distinctive clasp detail into oversized tote styles made from leather or re-nylon. These creations serve as a direct homage to Prada's remarkable 110-year history, celebrating the brand's unwavering commitment to craftsmanship and unending curiosity in the world of fashion.
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