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Richard Mille Signs UFC Double Champion Ilia Topuria in a Historic First for Luxury Watchmaking

In a partnership that has shaken both the sports and luxury worlds, Richard Mille has taken a bold step into combat sports, a space the Swiss watchmaker had never officially entered before.
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The first MMA star in the Richard Mille family

Richard Mille has announced a landmark partnership with reigning UFC Featherweight and Lightweight World Champion Ilia Topuria, marking the first time a combat sports athlete joins the brand's roster. Topuria, who holds a dominant 17-0 record and stands as the first undefeated double champion in UFC history, continues to rewrite the promotion's record books while expanding his global influence.

A partnership rooted in shared values

The deal is more than a sponsorship, it's a philosophical alignment. Outside the cage, Ilia wears the RM 67-02 Automatic Extra-Flat, a lightweight timepiece whose mechanical audacity mirrors the speed, efficiency, and controlled aggression he displays inside the Octagon. Topuria himself described the watch as "high-end but not extravagant, thin, elegant, mysterious."

A landmark moment for combat sports

Richard Mille's ambassador roster has historically featured the most elite names in sport, with Rafael Nadal and Formula 1 champions among its partners. A UFC champion joining that family represents a genuine crossing of worlds that has never happened before at this level.  For the fighting world, it signals long-overdue recognition from the luxury establishment.

 

Article source : https://usa.watchpro.com/richard-mille-teams-up-with-ufc-champion-ilia-topuria/

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