A Celebration of Craftsmanship and Collaboration
To celebrate the grand opening, Serapian has introduced a special series of products in colors unique to Tokyo. Additionally, the brand has partnered with the iconic Japanese silk company Chiso to create a limited-edition capsule collection. This collection seamlessly blends Italian savoir-faire with Japanese tradition, offering a unique fusion of cultures.
An Immersive Milanese Experience
Villa Serapian Ginza invites guests to experience the pinnacle of high craftsmanship and design. The boutique spans two floors and 200 square meters, reflecting the grandeur of Serapian’s Milanese headquarters, Villa Mozart. Designed by architect Piero Portaluppi, the store's interior showcases a curated blend of vintage and contemporary elements, providing a 360-degree immersive experience reminiscent of a Milanese residence.
Art and Architecture in Harmony
The windows of Villa Serapian Ginza feature artworks by Venetian artist Lorenzo Vitturi, who collaborated with Murano artisans to create totem-like sculptures that elevate the displayed products. This artistic collaboration reinforces Serapian’s long-standing tradition of supporting the arts, a legacy dating back to the 1950s when the family’s inner circle included celebrated artists like Giorgio de Chirico.
An Invitation to Discover Bespoke Luxury
Inside, guests are greeted by a refined interior featuring bespoke marble mosaic flooring, precious Dedar textiles, and a stunning Carlo Scarpa Sailing chandelier. A panel showcasing a leather mosaic highlights Serapian’s diverse color and leather possibilities, offering an artistic interpretation of the brand’s rich heritage.
A discreet staircase with a metal mosaic sculpture by De Castelli leads to the first floor, where guests can explore a collection of black-and-white photographs narrating the history of the Serapian family. Upstairs, a bespoke atelier allows clients to create personalized Serapian pieces from more than 50 colors of nappa leather, utilizing the brand’s iconic Mosaico leather concept.
A Milanese Oasis in Ginza
Every detail of Villa Serapian Ginza is designed to provide an unparalleled experience, making guests feel as if they’ve stepped into a private Milanese residence. From Bonacina-designed service trays to floral arrangements by Japanese Milan-based artist Satoshi Kawamoto, every element is thoughtfully conceived to bring the Milanese spirit to life in the heart of Tokyo.
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About Serapian
Founded in 1928 by Stefano Serapian, Serapian is one of Milan’s oldest and most esteemed leather Maisons. Known for its impeccable design and craftsmanship, Serapian has a storied history of collaboration with artists and artisans. The Maison’s Bespoke Atelier, now overseen by Giovanni Nodari Serapian, the third generation of the founding family, continues to be a source of innovative designs and bespoke creations.
Serapian’s signature Mosaico technique, developed in 1947, involves weaving strips of nappa leather to create textured and colored panels with a fluid, lightweight feel. This technique has become a hallmark of the brand, exemplifying its dedication to craftsmanship and design excellence.
The brand's most famous design, the Secret Bag, reflects the discreet elegance of Milan, embodying the city's penchant for understated luxury. Serapian’s collections continue to captivate both men and women, offering luxurious pieces that are as functional as they are beautiful, perfect for any occasion.
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Villa Serapian Ginza stands as a testament to Serapian’s commitment to bringing its Milanese heritage to a global audience, offering a unique blend of Italian artistry and Japanese elegance in the heart of Tokyo.
Article source : https://www.richemont.com/news-media/press-releases-news/serapian-inaugurates-first-tokyo-flagship-villa-serapian-ginza/
