In the digital age, online shopping has become increasingly popular, especially in the cosmetics sector. However, the challenge remains: how can consumers truly understand the feel and texture of products without physically trying them? Currently, online platforms mostly rely on videos and descriptions, which do not fully capture the tactile experience. This collaboration aims to enhance the online shopping experience, enabling users to engage with products in a way that transcends traditional boundaries, such as time, location, and language.
The Vision Behind the Collaboration
As e-commerce rapidly evolves, many consumers find themselves purchasing cosmetics online without the benefit of in-person touch and feel. Shiseido is dedicated to fostering a sustainable society where everyone can enjoy beauty and wellness at their convenience. By leveraging Kansei science and embracing digital transformation, Shiseido aims to meet the diverse beauty needs of consumers globally. On the other hand, NTT is innovating to create a society where people can realistically share and communicate their sensory experiences.
Collaborative Efforts and Core Technologies
This joint project will explore how to recreate tactile sensations through multiple senses—visual and auditory—without direct contact with cosmetic products. Shiseido will contribute its in-depth knowledge of skin sensations and formulations that provide pleasant experiences, while NTT will employ its contactless technology to convey textures and tactile illusions effectively.
Future Outlook
The partnership aims to establish a sensory interface that allows consumers to enjoy the tactile sensations of cosmetics, even when shopping online. By creating this immersive experience, Shiseido and NTT aspire to empower consumers to select and purchase cosmetics that align with their unique lifestyles and preferences.
Company Insights
Yosuke Tojo, Chief Technology Officer at Shiseido, expressed excitement about this collaboration, stating that it represents a step toward new beauty experiences and a way to combat feelings of isolation in our increasingly digital world. He emphasized the company's commitment to innovate through Kansei science.
Shingo Kinoshita, Senior Vice President at NTT, highlighted the importance of understanding human emotions and sensibilities in creating new technological value. He looks forward to working with Shiseido to realize their shared vision of enhancing consumer experiences through technology.
Article source : https://corp.shiseido.com/en/news/detail.html?n=00000000003887
