This revitalized space brings together 11 of the Group’s prestigious brands, including four new additions. Each label is presented through immersive, brand-specific displays, creating a premium shopping environment inspired by Japan’s celebrated omotenashi, the spirit of thoughtful hospitality.
A strategic hub for growth in Asia-Pacific
Fukuoka Airport, the largest international gateway in southern Japan, is emerging as a key destination for travelers seeking experiences beyond Japan’s traditional hotspots like Tokyo or Kyoto. With increased flight routes expected from South Korea, Taiwan, Hong Kong, mainland China, and Southeast Asia, the airport is becoming a vital access point to Japan for a diverse range of global visitors.
Shiseido’s investment in this location is closely tied to its “Action Plan 2025–2026,” a forward-focused roadmap designed to strengthen profitability and resilience in a dynamic retail landscape. The upgraded Fukuoka counter plays a central role in Shiseido’s Travel Retail strategy acting as a global stage to elevate the company’s values of refined aesthetics, innovation, and authentic cultural storytelling.
A portfolio of iconic brands
Travelers can now discover an expanded collection of Shiseido Group brands, including:
- SHISEIDO
- Clé de Peau Beauté
- NARS
- ISSEY MIYAKE PARFUMS
- Narciso Rodriguez
- ANESSA
- BAUM
- ELIXIR
- THE GINZA
- IPSA
- Serge Lutens
By integrating a wide-ranging brand portfolio into a single, dynamic retail space, Shiseido reinforces its commitment to meeting the evolving needs of global beauty consumers through both elevated design and deep cultural connection.
Article source : https://corp.shiseido.com/en/news/detail.html?n=00000000004017
