The return of Versace Atelier
The revival of Versace’s haute couture line had been anticipated for several months. Last July, Lorenzo Bertelli, Executive Chairman of Versace, confirmed the Maison’s intention to relaunch Versace Atelier, highlighting ongoing efforts to strengthen the quality and positioning of its high-end collections. The January 2027 presentation will therefore represent the first major milestone in bringing this ambition to life, restoring the Maison’s presence in the exclusive world of haute couture.
A strategic move in Versace’s luxury repositioning
The Paris show forms part of a broader repositioning strategy led by Lorenzo Bertelli following the Prada Group’s acquisition of Versace from Capri Holdings in December 2025, in a deal valuing the Maison at €1.25 billion. The integration has already contributed to the Group’s financial performance: over the first nine months of 2026, Prada Group reported net revenues of €4.54 billion, up 15% at constant exchange rates, including €441 million generated by Versace. Although the acquisition has temporarily weighed on operating margins during the transition, the Group expects profitability to improve significantly from 2027.
Source : https://fr.fashionnetwork.com/news/Versace-presentera-sa-collection-haute-couture-a-paris,1879792.html
