As the travel industry faces challenges like climate change and over-tourism, Accor and WMF are committed to promoting responsible tourism practices. Their joint efforts will focus on enhancing local heritage, connecting travelers with communities, and developing tourism models that safeguard cultural sites. The partnership will kick off with initiatives planned for early 2025 and aims to help less-traveled destinations thrive while ensuring that tourism benefits local economies and cultures.
Accor's Chairman & CEO, Sébastien Bazin, emphasized the importance of this partnership in protecting cherished destinations, while WMF's CEO, Bénédicte de Montlaur, highlighted the role of sustainable tourism in empowering communities. Together, they are setting new benchmarks in the tourism industry, ensuring that future generations can enjoy the world’s most remarkable cultural sites.
Bénédicte de Montlaur, CEO of WMF, added, “We believe sustainable tourism is essential for cultural heritage preservation. Responsible tourism not only protects sites but also empowers local communities to thrive economically. Our collaboration with Accor will advance our mission to safeguard cultural treasures while supporting local growth. With Accor’s backing, we can continue to protect heritage sites and enable communities to flourish.”
About Accor :
Accor is a global hospitality powerhouse, Accor operates over 5,700 properties in more than 110 countries, offering a diverse range of experiences. Founded in 1967 and headquartered in France, Accor is dedicated to responsible tourism and sustainable development.
About WMF:
The World Monuments Fund is a leading organization committed to protecting cultural heritage. With a global presence, WMF partners with local communities and governments to tackle pressing issues like climate adaptation and balanced tourism, enriching lives through heritage.
Article source : https://press.accor.com/accor-partners-with-world-monuments-fund-in-commitment-to-cultural-heritage-conservation/?lang=eng
