This year's event promises an unparalleled immersive experience, featuring exclusive product launches, personalized encounters, and a dynamic program designed to captivate both professionals and the public.
For the third consecutive year, Watches and Wonders Geneva will open its doors to the public from Saturday, April 5, to Monday, April 7, following four days dedicated to industry professionals. A significant innovation for 2025 is the introduction of personalized ticketing, allowing visitors to curate their own schedules by booking exclusive presentations and expert-led guided tours. This tailored approach ensures a unique and engaging experience for every attendee.
Visitors can expect to be enthralled by the unveiling of exceptional timepieces and iconic creations, immersing themselves in the worlds of the exhibiting Maisons. The LAB, a dedicated space for innovation and technology, will showcase cutting-edge projects and prototypes from brands, startups, and students, offering a glimpse into the future of watchmaking. The Auditorium will host insightful presentations and expert lectures, while the Longitude Zero exhibition will take attendees on a captivating journey along the Greenwich Meridian.
"In the City" will extend the watchmaking experience into Geneva's city center with a free program of events, discoveries, and boutique collaborations. A highlight of the week will be an exceptional concert on Thursday evening. The Watchmaking Village on Pont de la Machine will spotlight watchmaking professions, featuring apprentices and trainers demonstrating initial training courses and hosting the SwissSkills 2025 qualifications for microtechnology professions.
Additionally, a series of conferences, readings, and film screenings, in partnership with Payot Bookshop, will explore the multifaceted nature of time.
Exhibiting Maisons include :
A. LANGE & SÖHNE, BAUME & MERCIER, CARTIER, IWC SCHAFFHAUSEN, JAEGER-LECOULTRE, MONTBLANC, PANERAI, PIAGET, ROGER DUBUIS, VACHERON CONSTANTIN, and VAN CLEEF & ARPELS, among others.
About Watches and Wonders Geneva Foundation:
Founded in 2022 by Rolex, Richemont, and Patek Philippe, and joined by Chanel, Hermès, and LVMH in 2024, the Watches and Wonders Geneva Foundation (WWGF) is a non-profit organization dedicated to promoting watchmaking globally. The Geneva event, the foundation’s flagship, unites the world’s leading watchmakers, with 60 brands exhibiting in 2025 and a record 49,000 visitors in 2024.
Article source : https://www.richemont.com/news-media/press-releases-news/spotlight-on-the-must-sees-at-watches-and-wonders-geneva-2025/