A Tribute to Mario Buccellati and the Maison’s Legacy
The exhibition’s title honors Mario Buccellati, nicknamed “The Prince of Goldsmiths” by Gabriele D’Annunzio in 1936. The retrospective traces the stylistic evolution of the Maison across four generations, highlighting the mastery in jewellery and silverwork that has defined Buccellati since its founding.
The scenography, created by Balich Wonder Studio and curated by Alba Cappellieri, blends classical design elements—columns, symmetry, and harmonious proportions—with contemporary multimedia displays, revealing the origins of Buccellati’s masterpieces and the finesse of techniques passed down through generations.
An Immersive Journey in Six Thematic Sections
- The Buccellati Generations: An introduction to the family and stylistic history, featuring four brooches representing each generation.
- An Italian Family Story: A recreated family study displaying photographs, historical documents, and personal objects.
- Manmade Wonders: Three themed rooms celebrating Buccellati creations, from historic accessories to contemporary interpretations, in dialogue with architecture and urban motifs.
- Natural Wonders: An immersive space highlighting nature as Buccellati’s eternal muse, with silver flowers and animals suspended against moving video backdrops.
- The Buccellati Craftsmanship: A corridor dedicated to the tools, gestures, and techniques of goldsmithing, brought to life through octagonal kaleidoscopic displays.
- The Gallery of The Icons: A monumental gallery showcasing the Maison’s most iconic high-jewellery creations, from the early 20th century to today, in an immersive projection revealing Buccellati’s timeless artistry.
Strengthening Presence in the Chinese Market
The exhibition represents a significant stage for Buccellati in China, where appreciation for craftsmanship and heritage is particularly strong. Nicolas Luchsinger, CEO of the Maison, remarks: “The second edition of ‘The Prince of Goldsmiths’ in Shanghai illustrates our ongoing commitment in a key market, sharing the heart and history of Buccellati with the Chinese audience.”
Between Tradition and Innovation
Through this retrospective, the Maison highlights its unique identity: artisanal expertise spanning four generations, a constant pursuit of innovation, and an artistic vision where every creation combines Italian elegance, goldsmithing mastery, and contemporary sensibilities. The exhibition invites visitors to experience Buccellati’s universe in a dialogue between heritage and modernity.
Article source : https://www.richemont.com/news-media/press-releases-news/buccellati-opens-the-prince-of-goldsmiths-exhibition-in-shanghai/
