Chloé Introduces 'Chloé à la Plage': A love letter to summer, inspired by the south of France

Chloé debuts its inaugural High Summer campaign, "Chloé à la Plage," the first collection of its kind by Creative Director Chemena Kamali. The campaign features iconic supermodel and friend of the house, Claudia Schiffer, captured through the lens of photographer David Sims. 

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French New Wave Inspiration

"Chloé à la Plage" draws its inspiration from the evocative films of French New Wave director Eric Rohmer, particularly their idyllic, sun-drenched settings in the South of France. It draws from Rohmer's cinematic aesthetic, embracing his vision of sensual naturalism, desire, and love, capturing the pure sensory pleasures and timeless allure of summer. 

Romantic and Essential Summer Styles in the Chloé à la Plage Collection

The collection evokes the romanticism and essential spirit of a summer spent by the sea, where fleeting glances, gentle breezes, and warm sunlight encapsulate a deep longing for freedom and connection. Airy dresses and blouses, adorned with delicate lace and broderie anglaise, reflect the lightness and natural sensuality of summer.. 

Claudia Schiffer: The Face of Chloé Summer" ou "Claudia Schiffer for Chloé à la Plage 

Claudia Schiffer naturally embodies the sun-soaked sensuality of the collection. Her timeless beauty perfectly captures the ease, inherent optimism, and youthful spirit that define a Chloé summer. 

Chemena Kamali on Claudia Schiffer and the Chloé Summer Feeling 

Chemena Kamali, Creative Director of Chloé, shared her admiration for Claudia Schiffer, stating, "Claudia Schiffer has always embodied the kind of cross-generational femininity that defines Chloé. When I met Claudia for the first time, I was struck by her natural beauty and authenticity. Her thoughtfulness, confidence and free spirit are truly inspirational. For me, summer is a feeling and a memory of escape, freedom, and lightness – and Claudia naturally brings to life this emotional connection to summer full of radiance and intimacy."

Celebrating Freedom and Natural Sensuality with Chloé High Summer 2025 

This High Summer 2025 collection is a celebration of freedom and natural sensuality, an open invitation to pause, escape the everyday, and fully savor the pure, sensory pleasures that summer offers. 

Where to Find Chloé à la Plage 

The "Chloé à la Plage" collection will be available in Chloé boutiques and on chloe.com starting May 7th, 2025, and will also be featured in dedicated Chloé boutiques located in the quintessential summer destinations of Saint-Tropez, Capri, and Monte Carlo throughout the season. 

Article source : https://www.chloe.com/experience/us/news/chloe-unveils-its-first-high-summer-campaign/

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