In this key leadership position, Alan Chin will join Kempinski’s Group Executive Committee, overseeing the brand’s entire operations and development across the region. His mandate is to drive significant expansion, forge key partnerships, and support the company’s ongoing business transformation.
A new phase of growth and portfolio diversification
Mr. Chin's appointment aligns with Kempinski Hotels' long-term strategy to enter a new phase of growth in China, focusing on portfolio diversification and market presence enhancement. The company has outlined ambitious plans to expand its Chinese heritage luxury offerings and introduce a new lifestyle hospitality brand, reflecting its commitment to blending timeless European luxury with modern innovation to meet the rising demand from Chinese travellers.
Accelerating growth through proven leadership
Barbara Muckermann, Chief Executive Officer of Kempinski Hotels, welcomed the new leader: “We are thrilled to welcome Alan to the Kempinski family in this pivotal role. His strategic vision and commercial acumen, combined with deep-rooted knowledge of the Chinese market, will be invaluable as we reinforce our position as a leader in luxury hospitality. Alan’s proven track record of transforming businesses and elevating brand presence aligns perfectly with our ambitions. We are confident that his leadership will accelerate our growth and strengthen our partnerships across Greater China.”.
Alan Chin: decades of strategic expertise in Greater China
Alan Chin brings more than two decades of extensive hospitality and real estate experience in Greater China, boasting a strong record in business development and strategic leadership.
Prior to joining Kempinski, he held several senior roles, including an impressive 15-year tenure at Banyan Tree Hotels & Resorts, where he served as Chief Executive Officer and Board Director of Banyan Tree China and Senior Vice President of Banyan Tree Holdings. In these capacities, he successfully oversaw business operations, portfolio expansion, and brand positioning across China’s luxury hospitality sector.
Commitment to excellence and innovation
In his new role, Chin will focus on strengthening Kempinski’s luxury portfolio while spearheading new business initiatives tailored to the evolving market. He expressed his enthusiasm: “It is a privilege to lead the Greater China and Mongolia region for Kempinski. I am truly honoured to join such a prestigious brand and work with its talented team. I look forward to building on past successes, fostering a culture of excellence, and delivering on our shared vision for growth and innovation in this key market.”.
