The choice of London as the venue for the Cruise show is a testament to its significance in shaping the Gucci ethos. Sabato De Sarno reflects on the city's pivotal role in nurturing his creative vision and acknowledges Guccio Gucci's inspiration drawn from his time there. This return to London is not merely a geographical choice but a symbolic journey to immerse in the city's essence – a realm of contrasts, conversations, and coexistence.
Set within the iconic Tate Modern, the fashion show transcends conventional boundaries, much like the city itself. The juxtaposition of modern architecture with nature's allure mirrors the duality inherent in London's character – a theme echoed throughout the collection. Dichotomies abound, from rigorous tailoring juxtaposed with delicate floral motifs to the fusion of English and Italian influences.
As models grace the runway adorned in intricately crafted ensembles, the collection speaks to the essence of contemporary fashion. Dichotomies manifest as symbols of rebellion against conventional norms, with tailored coats juxtaposed against whimsical embroideries and traditional tartans reimagined as delicate fringes.
At the heart of the collection lies a celebration of individuality and self-expression. Through masterful craftsmanship and innovative design, Gucci blurs the lines between tradition and modernity, inviting viewers on a journey of sartorial exploration and cultural immersion. In this fusion of craft and fashion, Gucci unveils a new lexicon of style – one that transcends borders and speaks to the universal language of human creativity.
Article source : https://press.gucci.com/gucci-cruise-2025/
