A Tale of Two Collections
The Pandora Talisman collection draws inspiration from ancient coins, featuring 12 intricately engraved medallions with Latin inscriptions like amor vincit omnia (“love conquers all”) and per aspera ad astra (“through hardships to the stars”). Crafted from 100% recycled sterling silver, 14k gold plating, mixed metals, and man-made mother of pearl, each medallion is a meaningful expression of the wearer's identity.
In contrast, the Pandora Minis collection introduces 16 smaller-scale reinterpretations of classic Pandora charms, including suns, moons, hearts, and butterflies. These petite designs are rich in symbolism and offer versatile styling options, whether worn individually or layered for a bolder look. The accessible price point of the Pandora Minis collection continues the brand's commitment to affordability in the current economic climate.
The Evolution of an Icon
Both new collections are designed to be worn on necklaces and wristwear, signaling Pandora’s evolution into a full jewelry brand. According to Berta de Pablos-Barbier, Chief Marketing Officer at Pandora, the collections bring "exciting innovation and new styles to our core business." She adds that the Talisman collection reimagines an ancient tradition with a modern sensibility, while the Minis charms add "a fun cute twist" with more opportunities for mixing and matching.
The launch is supported by a global campaign called "words to live by," which features authentic stories across online video, social media, print, and digital platforms. The Pandora Talisman and Pandora Minis collections are now available in stores and online.
Article source : https://www.pandoragroup.com/investor/news-and-reports/newsdetail?id=27496
