Axel Arigato Unveils Its New Dubai Flagship

Sculptural, Immersive Architecture
 
At the heart of the store, a striking “bubble” installation flows from the ceiling to the entrance wall, creating a dreamlike space of unexpected texture and rhythm. The ceiling itself becomes an architectural statement, integrating lighting and speakers to deliver a fully immersive sensory experience.
 
Nature and Desert-Inspired Design
 
The store draws inspiration from organic lines and earthy desert tones, with Axel Arigato’s signature yellow running throughout the space. This bold hue transforms the in-store experience, echoing the joy of unboxing the brand’s iconic shoeboxes and creating an immersive, playful environment.
 
Art Meets Merchandising: The Mannequin Sculpture
 
For the first time, the Dubai store features a mannequin sculpture created in collaboration with long-time creative partner Jon Buck. Cast from a human mold, the piece transcends its role as a display, becoming a sculptural work of art that reflects Axel Arigato’s approach to merging form, function, and unexpected playfulness.
 
Footwear, Fashion, and Experiential Retail
 
Footwear is presented on smooth, organically shaped podiums in a gallery-like setting, highlighting key models such as Clean 90, Area, and Dice, along with new silhouettes like Eris and Daze Runner. Seasonal ready-to-wear and accessories complete the offering, ensuring a fully immersive shopping experience.
 
“This store is more than a retail space; it embodies Axel Arigato’s identity through Dubai’s energy and landscape, creating a space that feels locally grounded yet globally connected.” — Jens Werner, Creative Director
 
Strategic Middle East Expansion
 
The Dubai opening coincides with the launch of axelarigato.ae, the brand’s localized website for a seamless online shopping experience in the region. This expansion is powered in partnership with the Chalhoub Group, a leading luxury retailer and distributor, which will also support the Abu Dhabi launch.