In a breathtaking display of creativity and style, Pharrell Williams, in his second stint as Men’s Creative Director, chose the iconic Avenue of the Stars in Hong Kong as the backdrop for Louis Vuitton's Pre-Fall 2024 Men's collection. The runway, extending over 400 meters beneath a star-studded sky and complemented by a mesmerizing drone light show, set the stage for a fashion voyage that seamlessly blended the cityscape with elements of nature.
Against the backdrop of Hong Kong’s Victoria Harbour, the runway transformed into a Hawaiian beach oasis, complete with palm trees, ukulele melodies, artificial waves on screens, and real sand underfoot. This pre-collection was a tribute to the transformative power of travel, celebrating the connections it forges. Nautical themes took center stage, guided by the moon and stars, as models showcased a fusion of sailor and fisherman aesthetics. Berets and double-breasted suits with flared trousers adorned aspiring sailors, while denim-clad fishermen paired jackets with boots or sandals. Vibrant Hawaiian floral prints, accentuated by shell motifs and tattoo embellishments, added a touch of exotic flair.
The collection seamlessly incorporated the nautical motif into shirts, shorts, and suits, offering a contemporary twist that resonated with Hong Kong's multicultural energy. Sunset pink hues and sparkling floral embroidery illuminated the runway, capturing the essence of vibrant sunsets. Surfers made a splash, showcasing wetsuits adorned with beaded logos.
Accessories played a pivotal role, embodying the spirit of travel souvenirs. Multicolored necklaces, sunglasses, surfboards, raffia bucket hats, and crab-shaped bag charms added a playful touch. Louis Vuitton's iconic bags underwent a sailing-inspired transformation, featuring an authentic duffle bag and the Surfing Monogram, drawing inspiration from Hawaiian floral patterns. A hand-embroidered Keepall 25 adorned with seashells highlighted the meticulous craftsmanship.
The grand finale was nothing short of spectacular, as gazes turned skyward to witness a constellation of drones illustrating the LVers philosophy through mesmerizing dancing figures. Louis Vuitton once again proved its mastery in blending fashion, art, and technology, creating an unforgettable visual spectacle on the vibrant streets of Hong Kong.
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