A Showcase of the Art of Printmaking and a Community Hub
Inspired by the architecture of Marimekko’s textile printing factory in Helsinki, Finland, the new flagship store will serve as a powerful showcase for the brand's art of printmaking and optimistic lifestyle philosophy in one of the world's most important fashion capitals. The space is designed to be more than just a retail store; it will be a dynamic heart for the brand, offering personalized customer service, a platform for inspiring events, and a meeting place for the Marimekko community in Paris.
"Our flagship store in Paris, inspired by the architecture of our textile printing factory in Helsinki, Finland, and representing our latest, ever evolving store concept, will be a showcase for Marimekko's art of printmaking and optimistic lifestyle philosophy in one of the world’s most important fashion capitals. The store will act as the heart of Marimekko’s brand culture and personalized customer service, a platform for inspiring events, and a meeting place for our community in Paris," said Noora Laurila, Senior Vice President of Sales for Marimekko Region West.
Accelerating Global Brand Awareness
The Paris store opening is a key step in accelerating Marimekko's global brand awareness and omnichannel growth, as well as modernizing its European distribution network. As Noora Laurila explains, even in a digitalized world, emotionally engaging physical retail concepts are essential for scaling Marimekko's growth globally.
This strategic move is further strengthened by the launch of pop-up stores in the iconic department stores Le Bon Marché and Galeries Lafayette, which will precede the flagship store opening, ensuring a robust brand presence in Paris.
Article source : https://www.inderes.dk/en/releases/marimekko-opens-flagship-store-in-paris
