Maison du Luxe

Tommy Hilfiger installs Romeo Beckham at The Mark Hotel for its Fall 2026 campaign

Tommy Hilfiger has installed Romeo Beckham at The Mark Hotel for the brand's Fall 2026 Always Denim campaign. The hotel, a fixture of New York style, becomes the backdrop for rooftop sunsets and a thoroughly denim-clad guest list, with Dutch model Yasmin Wijnaldum joining him as the campaign's other lead.
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A hotel as backdrop

The collection favours range over a single silhouette, with Beckham shifting weight between the baggy, '90s-cut Theo jean and the straighter Dover, embodying the preppy, Americana style that has made Tommy Hilfiger a timeless staple.

Hospitality meets fashion campaigns

Using an iconic hotel as a campaign set illustrates how fashion houses increasingly borrow the prestige and atmosphere of luxury hospitality to anchor their storytelling, blending two worlds of American style heritage.

Source: esquire.com.au

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