Assistant Manager Marketing & Communications - Social Media (m/f)

Description de l'offre

We are not just a collection of hotels, but instead a talented community. A family with a shared passion and commitment to, unapologetically, love and breathe who we are every day. An eclectic grouping who really care about each other and our guests; where belonging transcends all else. We do this with a backdrop of extraordinary hotels, steeped in history, glamour and stories, which provide the perfect stage for our people – our Legends – to live our vision –Treasured by Guests, Cherished by Employees, Celebrated Worldwide.

Diversity and Inclusion at Dorchester Collection are core beliefs of our We Care philosophy. The basis of We Care is to create an environment where all of our employees feel valued and respected, allowing positive engagement to prosper. We continually strive to build and nurture a culture where inclusivity is part of our DNA, reflected by our core values of Passion, Personality, Respect, Working Together and Creativity. When submitting your application, please let us know if you require any special accommodations during the interview process.

We care about your career and are known for having the absolute best people in the industry. When you join us as an Assistant Manager Marketing and Communications you start a unique opportunity to become celebrated as the very best in your field. You’ll learn not only from your fellow Legends, but also through our award-winning learning academy, so that you can achieve the highest standards of craft, service, and leadership and become a legend in your own story.

You’ll love what you do and take pride in delighting our guests:

• You will develop and execute the comprehensive social media strategies to ensure our marketing and communications goals are achieved, while driving engagement, brand awareness, and audience growth.
• You will manage day-to-day handling of all social media channels such as Instagram, Facebook, TikTok etc.
• You will craft captivating and engaging content across diverse social media platforms, either independently or together with our talented content creators.
• You will curate user-generated content and leverage it to enhance brand authenticity and foster community engagement.
• You will monitor social media channels for mentions, comments, and messages, and respond promptly to inquiries, feedback, and concerns in a professional and timely manner.
• You will foster meaningful interactions with followers, influencers, content creators, celebrities and brand advocates to cultivate a loyal and engaged community (including collaborations and partnerships).
• You will also align social media communication strategies with the global brand strategy while collaborating with Global social media team.
• You’ll uphold and reinforce The Lana's brand identity, ensuring consistency in messaging, visual elements, and brand guidelines across all communications.
• In partnership with Marketing & Communications Manager, you will coordinate and oversee any brand initiated or partner photo- and video shoots to ensure all visual assets are in line with the DC brand standards.
• You will be responsible for managing relationships with external content and social media agencies and freelancers ensuring the results delivered on time, within the set budget and meeting the quality standard.
• You will collaborate with internal stakeholders, including the Sales, Events, F&B, Guest Experience, Creative team etc. to align social media efforts with broader marketing and business objectives.
• You will prepare regular reports and presentations detailing social media performance metrics, insights, and recommendations for optimization.
• Together with the Marketing team, you will also be responsible for providing the required marketing support to all the departments within the company.
• You will conduct market research and stay updated on industry trends and identify opportunities for innovative social media campaigns and initiatives to elevate The Lana's online presence.
• You will support the Marketing & Communications Manager and Marketing team in other marketing tasks including the development and production of the content, brand identity materials, collaterals, and not limited to it.

Our values of Passion, Personality, Respect, Working Together and Creativity guide us each and every day. As an Assistant Manager Marketing and Communications you’ll have the opportunity to bring these to life and continue